Everyone should have a great shopping experience. Wherever they shop. Whenever they shop. Whatever they shop for.

Our Experience

We’ve produced results working in Marketing, Operations, Advertising, Logistics and Sales Training for a few brands you might recognise. And if you don’t recognise them, click through to get some background.

Where is our focus? Where do we out-deliver?

What We Do

  • Customer Experience improvement
  • Retail troubleshooting
  • Store and product performance improvement
  • Actionable insights and meaningful analysis
  • Expert assessment and strategy
  • Creative design + production with a commercial edge

Our New Engagement Initiatives


Is there a disconnect between the plans of senior management and ground floor staff? Your real culture struggles to live in some stores? That often leads to less than perfect motivation and loyalty? RPU has developed 121, an interactive video-based regular communications tool from C-level to your teams, that tracks information and understandings that is auditable and compliance & culture focused. Be motivated. Ask us to show you 121.

Book a Consult

My Guide

Product find and explanatory system for getting around stores faster, with a bigger basket of goodies. Saves everyone time, and gets higher overall sales from much better informed customers. And no, you don’t have the tech, we do.

Book a Consult


Speedy Gonzalez

Monday meeting: It was a shit weekend and you don’t need another one like that. How to fix it: get it sorted and up in stores by Friday. Click Here to learn more.

Retail B2B

2 Hours Free Consultation: Let us share some unique insights that have already delivered massive profits for retail B2B divisions. Click Here to learn more.

Get It Off Your Chest

No holds barred one hour agony aunt session, pre-prepared with an NDA of your choice. Click Here to learn more.


Our Team

The RPU is led by a small team of experts that has delivered commercial and brand advantage in the toughest retail markets in both Australia and the UK over the last 20 years. We work at street level and online. Wherever people shop. We deliver powerful ideas and strategies, initiatives and communications that pay and pay. Driven by unique research techniques, rich customer insights that are actionable, and bucket loads of experience. We’ll help you stand back and take a closer look at your business.

Above all, we understand retail issues – we don’t just translate them. And we know how to fix them.

Alasdair M Hirst


After a robust 20-year track record of living and breathing retail to the point of obsession, delivering commercial and brand advantage with leading retailers in the UK and Australia- and FMCGs that have needed help with ‘retail thinking’ Al brings the RPU proven brand marketing, B2B and B2C marcomms strategy expertise.

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Geoffrey M Bowll


Geoffrey is a senior marketer with 30 years of experience in managing campaigns and driving research projects for some of the biggest brands in Australia. Working closely with fellow marketers and C-level staff, his approach is risk-averse, research-driven, analytical, outcome focused and strategically disruptive.

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Julian A Rapkins


Julian brings a broad spectrum of international retailing experience from Australia and Europe, both from an FMCG Brand supplier perspective through to National Multiple Retailers: Big Box hardware, Catalogue Process retailing and Big Box, as well as Convenience and small format expertise. His retailing ethos is Customer First.

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Pop by for a coffee!

Any questions? Want to have a chat? Give us a call.

Unit HQ

Address: 140 Stawell Street, Burnley, VIC 3121
Phone: (03) 9428 4411
E-Mail: al@retailprojectsunit.com.au